Website positioning, also called SEO for websites, aims to improve ranking in free search results for a series of keywords.
These keywords are selected after completing a Visibility and Competitor study and creating a keyword strategy based on the needs of the website. We make a list of Golden keywords, the main project keywords upon which the rest of the strategy is based.
By improving the rankings for these search terms, we can increase traffic to the website with no need for an advertising investment.
Depending on requirements, the keywords are normally generic, not including the brand. However, positioning for branded keywords can also be important.
At ROI UP Agency, we offer 3-, 6-, and 12-month projects with the option for maintenance and extension, depending on the needs and objectives of clients. The most common and recommended option is a renewable, annual fee.
However, we recommend that every website, whatever its objective, has a few minimal SEO optimisations in place in order to receive visits through Google and other search engines for essential keywords for the site.
Whole projects are divided into the following phases:
General KPIs of a standard SEO project:
KPIs of Rankings by domain
Why do SEO with ROI UP?
We have a well-developed SEO methodology to ensure that our projects are as effective as possible for our clients.
Have a project, or want more information? Feel free to send us a message.