SEO Agency

An SEO strategy helps increase organic visibility in search engines (without paid ads), whether on traditional platforms or emerging AI-based search engines, for both branded and generic search results.

The primary goal of an SEO project is to boost traffic and visibility in search engines, which in turn supports increased sales, enhances brand recognition, improves awareness for generic terms, and strengthens the company’s overall digital strategy.

Search Results Targets for Increased Search Engine Visibility:

  • Organic positioning for branded search results (Branded Keywords). It is crucial to secure the top position for branded searches so that when users look for our company name or website in search engines, they click on our official result and receive accurate, up-to-date information directly from us.
  • Organic positioning for generic search results (Non-Branded Keywords). For generic product or service terms that don’t include the brand name, it’s important to rank among the top results. This helps capture valuable traffic and ensures that users perceive our company as a leading option over competitors.

Types of Search Engines with which SEO can be done:

  • Traditional search engines. SEO (Search Engine Optimization) is a digital marketing discipline dedicated to search engine optimization in search engines such as Google, Bing, Yandex or Baidu.
  • AI-based search engines. GEO (Generative Engine Optimization) is the branch of SEO dedicated to search engine optimization based on Artificial Intelligence.
  • APP search engines. The ASO (APP Store Optimization) is a branch of SEO dedicated to positioning on APP platforms such as App Store (Apple) or Google Play (Android).
  • Search Engines within Social Networks and Content Platforms. Within social networks such as YouTube, TikTok, Instagram etc, and content platforms, SEO strategies can also be carried out to improve the organic visibility of the results.
  • Search engines in MarketPlaces. Organic positioning in marketplaces such as Amazon, Etsy, Ebay or Mercado Libre, to improve the organic positioning of stores and products.

SEO Objectives

SEO projects focus on improving organic visibility for searches within search engines. Therefore, the main objective is to increase organic traffic and increase visibility through keywords defined in the project. through keywords defined in the project; both for the main keywords associated with the brand and for generic terms associated with the client’s products, services or communication objectives and thus be able to have greater control over what users perceive of us when they are doing a search, especially now in AI-based search engines.

Additionally, you can work in different phases of the conversion funnel such as consideration and conversion, with branded and generic keywords related to products and services. In these phases the main objective will be to increase conversions on the web through the increase of traffic to the traffic and organic and organic visibility.

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Marketing Strategy

Strategies to boost your brand. We design customized strategies to increase visibility, attract customers and generate lasting value.

Marketing Strategy

SEO

SEO with results. We optimize your website with advanced digital strategies to improve search engine visibility, organic traffic, and conversions.

SEO

Paid Media

Reach more users with Paid Media. We develop customized campaigns in programmatic, search, social and marketplaces to increase your traffic.

Paid Media

Social media

Strengthen your personal brand with an optimized communication strategy that drives engagement and connection with your audience on social networks.

Social media

Creativity

We develop innovative digital strategies combining technology and creativity to make your brand stand out and better connect with your audience.

Creativity

Data and Reporting

Measure, analyze and find opportunities for improvement. We design customized dashboards with key metrics to improve your strategy and results.

Data and Reporting

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How AI affects SEO strategies

We have seen how the incursion of AI into search engines and the changes in the ways in which they display results in SERPs is changing and we must try to adapt to them.

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