Google Shopping is one of the many options that Google offers advertisers when it comes to advertising their products. This is catalogue of products, just like we would find on the website of any retailer, which appears on the search platform.
What does Google Shopping involve?
Shopping works through Google Adwords and Merchant Center.
Google Merchant Center is a tool which enables a vendor to upload their product catalogue to Google, with relevant information such as the name of the product, the price, and its specific characteristics (size, colour…)
Shopping campaigns are created and managed through Google AdWords and work in a similar way to a paid search campaign: a series of keywords and bids are established to connect user searches with specific products.
Why create a Google Shopping campaign with ROI UP Agency?
Google Shopping is an option which offers retailers many advantages when it comes to giving products visibility in Google’s Search Network, as they can communicate with users at the exact moment when they are searching for the products.
The Performance Department at ROI UP Agency has extensive experience in developing Google Shopping strategies and campaigns, with consultants who specialise in creating successful actions on this platform.