Display advertising (more commonly known as banners) refers to those pieces of advertising we find on websites and blogs. They can include text, images, video, and sound, so are a very interesting option in online marketing.
What do we need to take into account when opting for a Display campaign or strategy?
It’s a very versatile and visual format, offering the advertiser a huge number of possibilities.
It’s a very dynamic and eye-catching option, which increases visibility.
Payment for display advertising can be managed in several ways, depending on the marketing objectives established:
- CPM: Cost per thousand impressions. This is normally used when the main objective is visibility, in other words, branding.
- CPC: Cost per click. The advertiser only pays when the user clicks on an advert.
- CPA: Cost per action. The advertiser is only charged when a certain specific action is performed (purchase, download, filling in a form…).
Display advertising can be managed in two different ways.
The first is through affiliates, in other words, intermediaries who select the platforms most suited to the product and most likely to achieve the objectives set by the advertiser.
The other option would be for the advertiser to personally choose the websites on which they would like to appear.
Why do Display with ROI UP Agency?
Because of its features, and the quantity of formats available, this type of advertising is more likely to grab the attention of the audience and encourage a reaction from the user (purchase a product, download an app…).
Our Creative Department at ROI UP Agency, with professionals who specialise in Performance and are certified in Google Studio, works alongside the Performance team to create and implement Display campaigns. In every campaign, we seek precise data about the reach of every action and interaction with our pieces in order to adapt them and therefore achieve the greatest effect.