Information Architecture

In the Digital Product Department at ROI UP Agency, we understand that for a website’s information architecture to be correct, we must have a clearly defined foundation: knowing what the aim of the website it, who the target audience are, and how to manage both the appearance and usability of the environment and the content which will be included.

Characteristics of a correct Information Architecture project

Correct information architecture is carried out through prioritising, grouping, and organising content. As well as content, the users who will access the website, and their context, are always taken into account. The most likely situation is that users of different cultural backgrounds will access and use this website, so each will have different expectations of content classification (taxonomy). That’s why in the Digital Product Department we design strategies which make a website usable and attractive for the greatest number of users possible.

Why implement a correct Information Architecture with ROI UP Agency?

In the ROI UP Agency Digital Product Department, we understand thatsome parts of content classification are more apparent and can be carried out almost directly, while others depend on the conventions of a specific group of users and require tools to make decisions based on quantitative results (such as card sorting). A typical example of these situations are the different responses to the question: “If the local team has won a championship, would the news article belong to the sports section or the local news section?”

If at any point users find themselves thinking “What is the next step supposed to be?” or “This makes no sense”, then we have a problem with information architecture. Here at the agency, we see this more as a possibility to improve the usability of the website than as a missed opportunity.

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ROI UP continues to be a Google Premier Partner in 2022, positioning us in the top 3% of partners with the best results in Spain. Thanks to this insignia, we receive direct counselling from a Google team, training, and access to different betas before other agencies.