For the agency’s Digital Product Department, Conversion Rate Optimisation, or CRO, offers tangible, quantitative results of the application of some of the qualitative elements involved in user experience design, and is vital in any global direct marketing strategy.
At ROI UP Agency, we understand that it all starts with metrics. From these, optimisation cycles are constructed in which, after measurement, qualitative improvements are implemented. All these improvements are tested for a time and then quantitatively measured again to see the result and therefore begin the second cycle of improvement.
Characteristics of a project with a correct CRO cycle
In the ROI UP Agency Digital Product Department, each CRO cycle consists of the following phases:
- Collection of and processing data on the basis of the variables which are defined as significant.
- Analysis and interpretation of data which culminates in forming the hypothesis for the following cycle and how this will be measured.
- Establishing the optimisation objectives based on business requirements.
- Implementation of improvements for the current cycle based on the hypothesis and the points of measurement established for evaluating the optimisation objectives.
Frequently, this task is complemented with user tests and/or A/B tests, which seek to learn more about the response of segments of specific users.
Why create a correct CRO cycle with ROI UP Agency?
To improve the conversion rates of our clients’ websites and ecommerce sites, we optimise CRO cycles taking into account the starting hypothesis and the data available after completing the test. We check that the improvements implemented are right for each specific case and have achieved a better conversion rate.