Master Data

Companies are storing more and more data on users, products, and transactions, as well as social information. This makes it increasingly important for them to know how to handle, maintain, and make sense of the data.

This data is collected to gain an actionable perspective and recognisable value which enables the creation of accurate reports, dashboards of the main KPIs, and personalised alerts. This allows conclusions to be made based on each piece of data.

Characteristics of a Master Data Project

A Master Data Project from the Data & Business Intelligence Department at ROI UP Agency aims to meet client needs through a model based on technological innovation.

At ROI UP Agency, we find original and innovative ways to design strategies and optimise transactions, exploring new market opportunities.

Why start a Master Data strategy at ROI UP Agency?

The Master Data solutions offered at ROI UP Agency include integration with client data to provide an advanced analysis in real time for making key decisions, increasing sales, profits and conversions, and improving the users final experience.

How can we help?


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ROI UP is a Google
Premier Partner
ROI UP continues to be a Google Premier Partner in 2022, positioning us in the top 3% of partners with the best results in Spain. Thanks to this insignia, we receive direct counselling from a Google team, training, and access to different betas before other agencies.