Sitecore CDP (Customer Data Platform) and Sitecore Personalize (also called Sitecore Smart Hub) are two MACH products offered by Sitecore.
Sitecore CDP is a real-time customer data platform that creates a unified source of visitor and customer information to deploy in our digital ecosystem. At the same time, the MACH Sitecore CDP solution is a great tool for unified customer profiling because, in real-time, it helps us collect and consolidate data from multiple touch points to create comprehensive customer profiles. And, also in real time, it supports the processing of customer data, enabling immediate insights and actions.
But that's not all, thanks to its advanced segmentation, it gives us access to sophisticated targeting capabilities, allowing marketers to create highly segmented audience segments.
Finally, two of Sitecore CDP's greatest strengths are the integration of data from multiple channels, providing a holistic view of customer interactions. In addition, its predictive analytics, as it uses Artificial Intelligence and machine learning to predict customer behaviour and preferences.
Sitecore Personalize is a powerful tool that allows us to connect with Sitecore CDP to create hyper-personalised customer journeys:
With omni-channel personalisation, Sitecore Personalize enables personalisation across multiple digital touch points, including websites, mobile apps and other channels. In addition, this MACH solution supports decision-making on both content and offers for individual users.
Among other benefits, Sitecore Peronalize enables A/B testing, which provides the ability to optimise different personalised experiences. In addition, this headless solution allows us to use AI to deliver fully personalised recommendations around products or services. All advantages.
I'm an enterprise, why choose Sitecore Sitecore Personalize and Sitecore CDP?
Both Sitecore Personalize and Sitecore CDP (Customer Data Platform), as MACH solutions, offer businesses several key benefits. In addition to all of the above for development, if I am a business owner, both MACH solutions will help me:
Increased ROI: by offering large-scale personalisation and basing decisions on real-time data, businesses can increase conversion rates and optimise acquisition costs.
More advanced personalisation: Sitecore Personalize enables the creation of personalised experiences in real-time based on user behaviour. This helps increase conversion, improve customer experience and optimise offer relevance.
Greater centralisation of data: With Sitecore CDP, companies can consolidate customer data from multiple channels onto a single platform, enabling a unified view of the customer. This facilitates better segmentation and more effective campaigns.
Optimising the customer experience: Both products allow you to tailor the experience based on detailed segmentation, delivering consistent experiences across all touch points, improving customer loyalty.
In addition, I can choose one, multiple or all Sitecore services for my business. Sitecore Personalize and Sitecore CDP are compatible and integrable with all Sitecore services such as:
Have a project, or want more information? Feel free to send us a message.
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