Remarketing helps us to connect with users who have already visited a website but haven’t completed the desired action (lead, conversion, download an app, etc.)
How does Remarketing work?
Remarketing is based on the use of cookies to identify the different users, remembering their preferences and interests. This enables us to then impact them with specific and personalised ads based on their behaviour and the interest they have previously shown in a product or service.
This is a very useful strategy because through adapting the message specifically to each profile, a greater link with users is possible.
Remarketing can also be used both in Paid Search and Paid Social, maximising coverage and enabling the crossover of different strategies and channels, which offers greater reach.
Why do Remarketing with ROI UP Agency?
One of the main advantages of remarketing is that we are targeting ads at users who have already shown interest and so are at a more advanced stage in the purchase funnel. In addition, the ROI is considerably higher in this type of campaigns than in more traditional strategies, because it is focused on users who are much closer to the purchase phase.
The ROI UP Agency Performance Department establishes different strategies in which it is possible to create different lists based on audiences, pages visited, products viewed, or other specifics. These lists are the best way to organise remarketing campaigns because we can distinguish, for example, between users who have visited the page without purchasing, and those who completed the purchase process. In this way, we can show a message which is relevant to each situation.
